![]() ![]() New vs Returning users: We’re now able to break stats out to help you see what percentage of visits are from new players just learning about your game versus returning players that already know about your game.ĭoes this apply to my game?While Steam already limits discounting to require 30 day cool-down periods, there are situations around seasonal sales where those cool-downs are not required and discounts can be closer together.Visitor device category: The split of device types (just "mobile" vs "desktop") will now be part of the reporting for each campaign so you can generally tell how your audience is learning about your game.This can be most useful when considering the languages you might support in your game or where you might need to locate servers for a multi-player game. Geographic breakdown: Traffic reporting now includes regional breakdowns for the visitors to your store page.Our conversion window then lasts for 3 days, so you may see the traffic and number of conversions increase when looking at stats from previous days. Now, you’ll see UTM campaigns start reporting conversions within 24 hours. One-Day Conversion Tracking: We’ve worked through some technical issues that were limiting our conversion tracking to update on a slower cadence.Learn more about UTM by checking out the UTM Documentation. UTM helps developers measure the effectiveness of marketing campaigns by providing aggregated data on user conversion. ![]()
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